Conserve water in landscaping – The Topsail Advertiser
Conserve water in landscaping for a water-efficient landscape conjures visions of a yard filled with rocks, sand and cacti, but in reality water efficient landscapes do not need to look like a desert. Following are several steps you can take to increase your water efficiency …
Questions and Answers
I have a degree in business administration so managing the business will not be a problem. My partner has a few years of field experience and can do quality work.
We will be investing 5000$ in the business (we already have a pickup truck).
I would like to know if you guys have any tips for us, or know any mistakes that we should avoid.
90% of new lawn care businesses fail each and every year. The reasons why they fail may seem simple to you once you read this article yet it seems the simple reasons always trip us up.
Reason number 5
Checking in on our top 5 countdown why lawn care businesses fail in their first year is that they simply don’t keep track of their records. If only more new start up mowing and landscaping businesses utilized some sort of lawn care business software that kept track of their mowing schedules and helped create monthly invoices, they would be so far ahead of the game. The reason it seems most start ups don’t bother with this is because they think they don’t need to. They think they can create a system, save some money, and do it all in their head or on a few sheets of paper. The truth of it though is, they simple can’t. After your customer count is greater than a handful, you will start getting mixed up and will lose important information.
Reason number 4
The next step up in reasons why lawn care businesses fail is that they don’t have a constant cash flow. Invoices tend to get out slow early on when you don’t have a system in place to handle it, so therefore customers get their bills late. Then they tend to pay late. This ultimately leads to a lawn care business owner getting paid for work they performed 6 to 8 weeks later. Such a lag time in payment can lead to business failure for the simple reason that you run out of cash. Instead of billing late, these landscapers should be billing half their customers mid month and the other half at the end of the month to improve cash flow. Another option they could utilize is pre-billing at the beginning of each month. Or better yet, getting lawn care customers to pre-pay for their entire mowing season at a discount.
Reason number 3
They try to utilize consumer grade lawn care equipment that was designed to be used by a single home owner, for a single lawn, each week. Instead, these new start up mowing business owners, use this equipment 10 to 20 times more than it was ever intended to work. Over using such equipment leads to constant breakdowns. These equipment breakdowns lead to slower service, which then leads to unhappy customers that cancel service and move on to other service providers.
Instead of using consumer grade lawn care equipment, professionals need to use commercial grade mowing equipment that was built to last.
Reason number 2
New business owners don’t have a support staff so they don’t have someone to answer their phones. When you don’t answer your business line, the new potential lawn care customer, is going to simply call someone else until they get a human on the other end that can give them what they want. Even if you try and call back the person within an hour, such a lag time usually is too late.
Reason number 1
Lack of start up funding. You would be amazed at all the costs associated with starting a new lawn care business. From licenses, to insurance, to equipment, to lawn care marketing. Each and every step you take early on to get started will cost you double what you expected. To combat this, new business owners need to save up more money before they get started and create a realistic lawn care business plan before they get started.
I hope these top five reasons why new lawn care businesses tend to fail has opened your eyes and got you to think about the steps you need to take to ensure your new business can succeed where others haven’t.
would most find this “weird” or strange for a small business…especially a lawn care person to do this? (if send them monthly bills every month it isnt that strange is it?)
how this would make them more likely to want to do the work instead of calling them…and talking over the phone and asking them? How leaving a message on their voicemail asking would be much more inappropriate than sending them an estimate in the mail with a stamped envelope and a check for yes and a check for no to select and just send in?
Please explain what you can..btw, any other lawn care services do this? (especially the small guys?)
how it is better than the “sales person” approach where you call them to “Work out a deal”?
Please explain and RECOMMEND HOW TO DO THIS BETTER IF CAN AND WHY IT WOULD WORK FOR THOSE THAT HATE TALKING ON THE PHONE AND ARE SHY MAYBE TOO?
Thanks for your answers!
As you all know autumn is almost upon us, to keep your lawn looking it’s best, we recommend the following treatments: Aeration, fertilization, and re-seeding. If you would like to schedule this with your next lawn maintenance, please give us a call. (you should also explain the benefits)
You might consider adding this into your regular maintenance routine, so that you don’t need to schedule it separately. What I mean is, when you get a new customer, explain the monthly charge, then explain the other charges throughout the year for the seasonal maintenance. Your customers will understand and appreciate it.
As far as the existing customers, you should send them a letter stating that you will be adding the cost of seasonal maintenance to their autumn billing, which will include the following: Aeration, fertilization, and re-seeding, and that this will be an annual charge.
I like the way you think! Good luck, hope this helps!